Since this year, beebeejump has cooperated with jumia, konga and other e-commerce companies to bring our high-quality solar products beebeesolar online shopping, and beebeejump has also established its own online store, www.beebeemall.com, this Christmas The discounts are held in addition to the online stores, as well as the beebeesolar mall and jumia, konga/beebeejump.
There are actually many e-commerce companies in Africa. The few unicorns in the African continent, Jumia, is also an e-commerce company. Other well-known e-commerce companies include Takealot and Konga. According to estimates by Frost & Sullivan, the market for African e-commerce will reach $50 billion in 2018 from 20 billion in 2013. Rocket Internet from Europe (the investment organization behind Jumia) and South Africa’s Nasper (the majority shareholder of Tencent) have long been in the African market to look forward to the future.
Compared with other parts of the world, the overall development of e-commerce in Africa is still relatively backward. In South Africa, the most developed country in Africa, e-commerce accounts for only 1.4% of the consumer goods market. In the US or the UK, this figure is 14%. With the popularity of the mobile Internet and the growth of the economy, the situation of e-commerce is also improving year by year (acceleration of infrastructure, slow increase of middle-class products, change of ideas, etc.), but there is still a long way to go in Africa.
E-commerce is the most common entrepreneurial project in Africa. The electricity store itself is a relatively technical barrier. There are many mature templates, and the e-commerce system can be used directly. For example, in Shopify, WordPress, which is still quite popular in Africa, many players flock to this market every year. According to statistics: In 2013, there were 28 home appliance business startups, 37 in 2014, 41 in 2015, and 63 in 2016. According to incomplete statistics, 39 home appliance companies were newly established.
However, in the last one or two years, the fashion e-commerce in the sub-sectors of e-commerce has been booming. (The star team in our incubator, Tress who entered YC incubation is the vertical e-commerce for African women’s hair products.)
Currently in Africa, Nigeria has become the first choice for e-commerce startups. There are currently 108 e-commerce startups in the Nigerian market. In Nigeria, you have access to almost all categories of e-commerce and products. 36.4% of entrepreneurial financing in Nigeria is invested in e-commerce companies for a total of 12 million US dollars. Nigeria has 31.8% of all profitable e-commerce startups across Africa.